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Thursday, September 4, 2014

An authoritative guide on the introduction to Inbound Marketing Concepts, Methods and Tips

Inbound Marketing is the buzzword in online marketing and SEO fields today. It’s not just another ‘in-fashion’ SEO term that you can use to flaunt your SEO knowledge.

Simply put, Inbound Marketing involves all activities required to build a feeling around your brand that attracts new audiences and ultimately turns them into your customers. It is to take all the beads of your marketing mix and braid them together into one beautiful piece. As per me, it is plain marketing that got amplified in 2009-2010 due to various online, social media and SEO factors.

2 years back this concept was widely unheard of but thanks to the mature market, Inbound Marketing is being viewed as a data-driven holistic marketing that seeks to attract people to your brand and then convert them into customers by delivering value.

In short, go out on inbound marketing to get new audiences to discover your brand. When they become aware of the brand, it's up to you to create trust, build a relationship and eventually turn them into fans.

How is inbound marketing from other marketing?
Inbound marketing means a holistic approach to marketing efforts. It combines content marketing, SEO, email, lead nurturing and social media. Together, it is these elements that create your inbound marketing.
When content, social media and SEO create a value, it attracts new audiences. Once you get them to you offering a new value, you get to know them with good call-to-actions. This way you work with your whole to take a person from total stranger to someone who falls through the entire marketing funnel to finally get to the customer - a customer who loves you.

At GetPromoted, a leading Web-Design and Online Marketing Agency in India, Inbound Marketing is viewed as a form of marketing that is aimed at new audiences. We assist our clients in finding how their audiences travel through relationship building campaigns and activities that will hold your new-found audience.

To further explain inbound marketing and give you a slightly deeper introduction to how you can implement it in your work, we compare the concept of building a house. Any house needs a foundation, walls and a roof.
You may already have a well-established traffic to your website that you maintain with updated information and interesting content. But probably you are working too hard to get the number of visitors to increase and also convert your conversion rate.

The Foundation
Any online marketing will agree that good inbound marketing work built from a solid foundation will go a long way in your success. A strong foundation is invaluable. No matter what happens and how the other parts look like, if you have a strong foundation, can lean against it. The house must be stable!

So what should form the basis of the foundation of Inbound Marketing? Think hard…well actually not that hard…it’s quite simple. The basis of the inbound marketing consists of value. The value is that your company offers the already existing audience and what makes the new audience will find to your business. Notice how I have written "you for your business" and not vice versa. The goal is that your audience will find you and choose to go with you. You do not draw the audience to you with advertising. This is the basic which you should embed in your Inbound Marketing Plan as a foundation.
Concentrate on creating valuable content regarding a solution or knowledge for your audience that they will not find elsewhere. Find out what that value might be by looking at what competitors are offering and what unique knowledge you can offer that your audience could enjoy. Once this is complete, you easily produce blog posts, guides, videos and so on.

The Walls
Now that you have built up the house's foundation, the next step is to build the walls. It is now time for you to offer your value to the world. The distribution of your content is the house's walls and that will support the all-important roof which is the last step in our construction process.

Start by focusing on the traffic that is already there to your website and other channels. Make sure to provide the audience with content that makes it worthwhile for them to return.

You can use two channels- your website and landing page.

For those audiences who have not yet found their way to these two channels, you must also place content in addition to the website and customized landing pages. 
Now it's time to start thinking about the social channels
  • Which social platforms are your audience active at? 
  • How will you use them?

At this stage it is important to think about how your business will use these different channels. Why, for example, an audience will follow you both on Facebook and Twitter? Try to formulate a unique offer for each channel that allows your audience chooses to engage on all your channels and not just one of them.

The last, but certainly not least, the step in the communication building's walls is a newsroom - known as a content hub. Make sure all your press materials (presentations, reports, press releases, news, photos, videos) are available in one place along with your social channels. This is an essential piece for your audience to find you and perhaps most importantly, return to you.

The Roof
Finally, you must protect the house's foundation with a strong ceiling that does not leak. The ceiling I am referring to is comparison and analysis and to give your brand the opportunity to get better.

Analytical way of thinking will assist you at this stage also, as all other previous stages of Inbound Marketing.

To build a bearing and protective ceiling for your Inbound Marketing plan, you need to find out:
  1. Who are your audience?
  2. How they come to your communication material?
  3. What type of media they view most?
  4. What knowledge they seek?

This is the easy part. The difficult part is how to find out this information.
  • Ask your audience to fill in information about them before they can download material.
  • Ask questions in the social channels and ask for your network's thoughts and comments on what you publish.
  • Remember, numbers never lie. You may notice that your audience is not at all interested in taking in information in the text? Good, then you know! Produce short videos and podcasts instead. 

Everything looking good so far? Now it’s time to move into your new house.

You have given your Inbound Marketing house a solid foundation in the form of a value, the walls are ready to distribute your content, and the roof is in place in the form of a running analysis.

But hold on! Your Inbound Marketing house needs to be furnished, and you may want to have a nice garden. And don’t forget the work that is required to take care of your house! More on this in my forthcoming post. 

What are some of the methods you are using or planning to use for your Inbound Marketing? Do share your views here on Inbound Marketing methods and trends. 

About the Author: Nitin Jain is the founder and CEO of GetPromoted - an International Award Marketing Agency in India. Visit for more. 

Friday, May 24, 2013

The Best of Best in Creative Advertising - Some great creative advertisements, ads, graphic ads

Some ads really take your breath away. They create an instant Brand Buzz and interest. Here are some  great creative advertisements, ads, graphic ads from around the world.

AutoDepot Ad: Notice how well Pine Trees, Health and Tyre have been integrated so well with the entire message and design.
Creative Advertisement
AutoDepot Creative Ad

ThreeBond Advertisement: Great design that delivers its message clearly and also keeps the innovation scale high.

Harvey Nichols Sales Ad: Rush for the sale, excellently displayed in this creative sales advertisement.

Lexus 360 Degree Ad: Safety, Concern for Green Environment, Innovation - all in one. Another great innovate ad.

Burger King Ad: Really Big Burgers! Message delivered with an element of fun. Effective communication indeed. 

WWF: WWF is known for its creative ads, this one is another great ad from them.

Graffiti inspired graphic Ad

Monday, November 5, 2012

Niche Search Engine Optimization

Niche market is a target marketing strategy where the marketer targets on the market area which has been left untouched by the competitors and makes it his own. For this you need to put some extra efforts to find the niche market and using the strategies to get a hold on the audience of that segment.

It might be new for you and in the huge crowd of websites finding the niche area might be difficult for you. But the expert web designing and SEO companies in Gurgaon make it extremely easy for you with their experience and expertise on niche marketing. They have access to different tools used for niche hunting, keyword search based on the level of traffic they get for niche marketing. They also use some analytical tools to understand the market serve your needs. Here is a look on some of the strategies a professional SEO company uses for niche hunting and marketing.

Find out an area of interest

Working on your interest area makes work more interesting and enhances your efficiency as well. Your SEO Company will choose the market area according to your interest area and focus on that only. It is good for you as well, because in future even if you want to take the responsibility on your shoulders you can easily handle it while enjoying the same.

Online potential of the Niche

The internet marketing company starts working on a particular niche only after understanding the online potential of the niche, because without analyzing the market they may not decide the plan of action. As you can’t sell everything online, the company also makes sure whether your business can be promoted online or not. They also find out the reasons of being that market area untapped, because sometimes it might be possible that online marketing doesn’t apply to your business.

This helps them reduce the competition and make you the winner.

Action Plan

Once the company handling your SEO project is aware of your interest areas and the strategies you want to be used for online marketing of your products or services, they make an action plan. Many Gurgaon web designing and SEO Companies believe in educating their clients as well. So, with this you can also understand many things about niche marketing and be aware exactly what is being done for your promotion.

What strategies will be suitable for your business?

After deciding niche market for your business they find suitable strategies for marketing. Some of these strategies might include keyword analysis, PPC, AdWords, affiliate marketing etc. They will also ask your choice of connecting with your target audience like some want direct connection with their audience and for them SMO is the best choice, while some want to connect with the target audience by educating and informing them. For them blogs and articles written by the company might be useful.

The professional web design company you hire will decide its action plan accordingly.

Contact GetPromoted for effective niche marketing services.

Your Customers

Knowing the customers is one of the most important things in deciding the marketing strategies. Based on the customer choices, their age group, buying habits and geographic location, the marketer will target and particular segment and plan its strategies to promote your business in that area. Along with the customers marketers also have to give equal preference to search engines because this is the only way to get found in internet market.

Worth of your niche

Before putting efforts it’s important to know the worth of the niche you are targeting. It will give you an idea of what level of efforts you need to put and how much time you need to spend on online marketing of your business. It also gives you an idea how much should you spend.

You can invest money on Adwords according to the traffic you will get from the niche market. If your niche is full of potential and hasn’t been spotted by the competitors you can easily opt for higher bids.

The SEO and web design Gurgaon Company you hire can also help you decide your budget on PPC by using their experience.

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