Google Penguin update has resulted in Google penalty for many websites that were not following the organic approach to SEO. Sites hit by Penguin update probably bought backlink services in bulk, created link wheels and did keyword stuffing. Sites not effected by Penguin update took a hint from Panda and ultimately benefitted by not doing what I call Grey-Hat SEO :)
So how to do link building after Penguin update? Now SEO professionals, who used to consider link building a time consuming and tedious task can’t afford to ignore it anymore. If they want to get promoted on Google they will have to work upon the quality link building with quality content.
Link building might be a tedious task for the web masters but for search engines links are the easiest way to verify the importance and trustworthiness of any website. It is clear that quality link building is important to Penguin proof your website.
To make it easy for you, here is a list of do’s and don’ts with the help of which you can be indexed by Google and can also get good Page rank in Google search results.
Linkable Content - High quality and useful content that people find so helpful and entertaining that they can’t resist themselves from linking to it can be a strong strategy to get desired promotion on Google. Make every piece of the content on your website worth linking. One easy way is to make lists because these are widely accepted and liked by readers.
Leave Great First Impression- As it is said first impression is the last impression, for linking purpose its must for website to make great first impression. It helps them position themselves as recognized and reputed source of information. A great first impression not only enhances your online business brand but also helps you gain high value links. In order to have that strong impression double check your content before posting and make sure it doesn’t have any grammatical or spelling error.
Keep your privacy policies clear so that your website and blog can be found easily. Use appealing content. These things enhance readers’ trust in you and encourage them to link to your site.
Right Promotion and Publication- In Google’s new update more emphasis has been laid on the quality and originality of the content, which has increased worries of the web masters. Now they are a bit scared about the article syndication and other content publication like press release distribution. Suggestion for them is that, these things can be a great source of gaining quality links, if done properly. Here are some tips for you:
• Article marketing is very helpful if used properly, while following the guidelines, laid down by the article sites. You need to remember that with the changes in search engine rules after Google Panda algorithm, there are some changes in article market as well.
• Press release distribution is also a good way to get quality links, but it can be useful only when done systematically.
• Unique content submission on web2.0 sites is also very nice way to get quality links.
Good Social Bookmarking and High PR Directories, Spin Content properly- With the increasing usage of Social Media, social bookmarking of the content you create is must for every marketer. This is not only for the SEO purpose but to get the quality links it provides. Apart from social bookmarking, directory submission is also good way of link building and getting promoted on Google. To avail the benefit you can take following steps:
• For the people who have location based business, local business directories are a good option for them to submit their sites.
• Submit your site on non paid directories with high ranking.
• For some people bookmarking is limited to only Facebook and Twitter, but there are many other social sites which can provide you good links like Google+. Google+ is a very strong medium to get promoted on Google because Facebook content is rarely indexed by Google search engine.
Valuable and easy free links- People might find it easy to get links by paying money but for SEO paid links are considered a wrong practice. So why not concentrate on some free links with high value. Some of those free methods are below mentioned
• Yahoo Answers is a good way of getting quality links
• For big companies Wikipedia pages are also good source of link building. The small business man for whom it’s difficult to get links from Wikipedia, they can try on other wiki pages.
• Invest only some amount on the prices to run contests on your website and get lots of valuable links in return.
Apart from the above mentioned tips there are some other ways, if used for link building will completely spoil your reputation and forget about high ranking you will not even be indexed by Google. Bad link building techniques include black hat strategies to get links. Some people do it deliberately and some do it due to lack of awareness.
Some big NO NO’s for link building are:
Submission on hundreds of sites- Never submit your sites on hundreds of directory sites without even looking at their ranking, because many of these sites themselves have very poor ranking, how can these help you get good ranking. This diminishes your reputation in the eyes of search engines badly.
Same signature filled with links on all the forums- don’t do this at all, because the forum posting sites which concentrate on quality of the posts and believe in on-topic discussion will ban you very soon. Many people join so many forums and ask same questions on all of them with the same signature crammed with number of links. This is a big no, if you really want to cop up with Google’s Penguin Update and want to get promoted on Google.
Blog posting only with your links- By posting worthless comments just including your name and two words “nice post” on blogs you are closing the doors for some good links. No one likes spammers. Instead of getting something you will lose your reputation as well.
A Big SEO Company does not necessarily mean its the best!- Some big Indian SEO companies got hit worst by Penguin which is no surprise at all. Considering the amount of software use by these companies, it was only a matter of time Google penalized them.
Don’t trust a SEO company just because it is big, chances are it’s using automated tools to handle multiple projects and its better to hire a trustworthy SEO firm with good knowledge about SEO and updates about Google algorithm, which can get you good links while following only white hat strategies. You should spend time and ask your SEO what are they doing for your promotion?
Apart from the above mentioned, there are many more ways also which can help you get valuable link and help you get promoted on Google while following all the guidelines as per the Penguin update. Just do it in the right way and see the results.
Visit GetPromoted.in for ethical SEO services.